I specialize in the marketing that generates revenue. Through strategic funnels, conversion-focused copy, and data-driven campaigns, I help businesses transform their marketing from a cost center into a profit engine. If you're ready to see real ROI from your marketing budget, let's build something that works.
Sales copy is where persuasion meets conversion. I craft both short-form and long-form sales copy designed to move prospects through your funnel and into customers. This includes high-converting landing pages, video sales letter scripts, webinar registration and replay pages, and complete funnel buildouts that guide your audience from curiosity to purchase. Every word is strategically placed to address objections, amplify desire, and drive action. The focus is always on conversion by turning traffic into revenue with copy that sells while you scale.
Email marketing is about building relationships that generate revenue. I develop comprehensive email marketing strategies powered by persuasive copy that leverages storytelling and psychological triggers to captivate your audience. This includes automated sequences like welcome series, nurturing campaigns, and promotional sequences that convert subscribers into buyers. I also implement list segmentation to deliver the right message to the right people, dramatically increasing engagement and results. Plus, I optimize for deliverability, keeping your emails out of spam folders, away from promotion tabs, and maintaining low bounce rates so your messages actually reach inboxes and get opened.
Ad copy is your frontline for customer acquisition. I write scroll-stopping ad copy for Meta (Facebook/Instagram), TikTok, Google Ads, and other platforms that's built to scale profitably. The approach combines testing new marketing angles to reach untapped audiences while refining proven winners for maximum conversion. Every ad is crafted to capture attention in crowded feeds, communicate value instantly, and compel clicks from your ideal customers. It's about finding the messaging that resonates and turns paid traffic into predictable profit.
Marketing strategy is the blueprint that turns scattered efforts into systematic growth. I create comprehensive marketing strategies for product launches, complete marketing funnels that take prospects from lead generation through closing deals, and systems for upsells, cross-sells, and scaling. This isn't just about getting customers, it's about maximizing lifetime value at every stage of the buyer journey. The strategy maps out how to attract the right people, convert them efficiently, and extract maximum revenue from every relationship. It's the difference between guessing and knowing exactly how to grow.
Web copy is your digital storefront, and every page needs to work strategically. I write conversion-focused copy for your entire website, from homepage messaging that immediately communicates who you serve and how you help, to compelling product or service descriptions that sell benefits, to authentic About pages that build trust and connection. Each page is crafted to guide visitors deeper into your site, answer their questions before they ask, and position your business as the obvious choice. It's about creating a cohesive brand voice that turns curious visitors into convinced customers.
Content copy is how you build authority, stay top-of-mind, and convert through value. I write viral-ready Reels and TikTok scripts that capture attention and drive engagement, YouTube video scripts that educate while promoting, strategic social media posts for Facebook, LinkedIn, and Instagram that spark conversations, Story sequences that build daily connection, and SEO-optimized blog content that attracts organic traffic and establishes expertise. Every piece of content serves a purpose whether it's awareness, engagement, or moving your audience closer to becoming customers. It's content that works as hard as your ads, without the ad spend.
"My emails were landing in spam and promo tabs constantly. I was losing money on every campaign because nobody was even seeing them. Fadel fixed our deliverability issues first, which honestly I didn't even know was a thing. Then he wrote new email copy that actually sounds like me, that customers started responding to emails again, clicking through, buying."
"I hired Fadel to help launch my Chord Academy membership, and honestly, I didn't know what I was getting into. He built out the entire funnel, ads, landing page, email sequences, everything. Those automated emails he wrote are still bringing in members months later without me touching anything. I just checked last week and two people joined from a sequence he set up four months ago."
"Fadel is my go-to whenever I'm launching something new. He's helped me with two major webinars in 2024, and both absolutely crushed it. He gets the strategy, the copy, the whole psychology behind what makes people register and show up."
"We were stuck hitting the same audience over and over until Fadel came in with fresh angles that opened up completely new markets for us. But the real win was the email strategy he implemented, our customer lifetime value increased by almost 30%. He doesn't just write copy, he understands the numbers behind it."
"I was hesitant to invest in a copywriter because I thought I could just figure it out myself. Big mistake. I wasted six months getting nowhere. Fadel came in and rewrote my entire sales page and email funnel for my coaching program. Within three weeks, I had more enrollments than the previous two months combined. What I love most is that he actually gets the mom entrepreneur angle. The copy doesn't sound salesy or pushy. It sounds like me talking to my ideal client."
You didn't land here by accident.
Something brought you to this page.
Maybe your current marketing isn't delivering the returns you need.
Maybe you're tired of spending money on campaigns that sound good but don't actually move the needle.
Or maybe you've hit a ceiling and you know the next level requires a different approach.
Here's what I know: you're not looking for more promises.
You're looking for someone who understands what it takes to turn attention into revenue.
Someone who can look at your business and see exactly where the gaps are and how to fill them.
That's where I come in.
I don't write copy that just "sounds nice." I build marketing systems that generate measurable results.
The kind that show up in your bank account, not just your analytics dashboard.
But none of this happens until we talk.
Because every business is different. Your audience, your offer, and your market position all require a strategy built specifically for you. And I can't build that strategy without understanding where you are and where you want to go.
So if you're serious about growth, let's have a conversation.
Fair question. Most copywriters write pretty words and call it a day. I focus on one thing: does it make you money? I'm not interested in copy that "sounds good." I build marketing systems that convert. Every word is there for a reason, and that reason is results. If you've been burned before, I get it. Let's talk about what went wrong and how we'll do it differently.
You don't. Not yet. That's why we start with a conversation, not a contract. I need to understand your business, your audience, and your goals before I can tell you if I'm the right fit. If I don't think I can help you get results, I'll tell you upfront. But if I take you on, it's because I see exactly how to move the needle for you.
Let me flip that: can you afford to keep doing what you're doing? Every month you're running campaigns that underperform, you're losing money. Good marketing doesn't cost. It pays. My clients see returns that make the investment look small. But I also work with businesses at different stages. Let's talk about what makes sense for you.
You don't need a massive budget. You need the right strategy. I've helped businesses go from $8K to $45K monthly revenue with smart copy and focused campaigns. It's not about how much you spend. It's about spending it in the right places. We'll build something that fits your budget and delivers ROI.
"Okay" is the enemy of great. If you're doing okay, imagine what happens when you optimize. When your email sequence converts at 12% instead of 3%. When your landing page turns 40% more visitors into customers. When your ads pay for themselves. "Okay" leaves a lot of money on the table. The question is: are you fine with that?
As much or as little as you want. I need some input upfront: your goals, your brand voice, access to data. After that, I handle the heavy lifting. You review, approve, and watch the results come in. I'm not here to create extra work for you. I'm here to take work off your plate.
Then we part ways professionally. I'm not interested in holding anyone hostage. But here's what usually happens: we start with a smaller project first. A campaign, a funnel, an email sequence. You see the results. You see how I work. Then we decide together if we want to go deeper.
